Why Hacking Groups Get Codenames: Google's New Naming System Explained (2026)

In the ever-evolving landscape of cybersecurity, the practice of naming hacking groups has become a fascinating and crucial aspect of threat intelligence. Google, a tech giant with a vested interest in online security, has recently revamped its naming system for these groups, sparking an intriguing discussion on the importance and implications of such codenames.

The Evolution of Hacking Group Names

For over a decade, the cybersecurity industry has been assigning names to hacking groups, with some, like the infamous Fancy Bear, becoming household names due to their high-profile hacks. However, keeping track of these groups has been a challenge, as different companies have adopted varying naming schemes. This has led to the creation of resources that aim to provide a comprehensive overview of these groups for professionals and the public alike.

Google's recent update to its naming system is a step towards simplifying this complex landscape. The new system assigns memorable first names to hacking groups, followed by a second word indicating their country of origin. For instance, 'Castle' for China and 'Neptune' for North Korea. This approach aims to bring clarity and consistency to the identification process.

The Mind Behind the System

Shane Huntley, the Chief Technology Officer of Google's Threat Intelligence Group, explains that the revamp was necessary to enhance clarity for security researchers. He highlights that the early 2010s saw an unexpected proliferation of threat groups, making it increasingly difficult to keep track of them all. Google now monitors over 5,000 'activity clusters' across several countries, emphasizing the need for a streamlined naming system.

The Purpose of Naming Hacking Groups

But why name hacking groups at all? It's not merely an academic exercise, as Huntley points out. The primary goal is to establish a baseline understanding of who is attacking whom and how. This knowledge enables organizations to recognize threats more swiftly, prepare for them, and ideally, prevent or mitigate their impact. By consistently naming and tracking hackers, security teams gain critical insights into their behavior, past activities, and goals, which are essential for effective incident response and threat coverage.

The Challenge of Tracking Hackers

Tracking state-sponsored hackers is challenging but relatively easier compared to cybercriminal groups and hackers-for-hire. Government-backed hackers tend to have more consistent targets and activities, making them more predictable. In contrast, cybercriminal groups are more fluid, with members coming and going, sometimes splintering into new groups. Hacker-for-hire groups and spyware makers, with their diverse customer bases worldwide, present an even more complex tracking challenge.

The Reality of Imperfect Visibility

A common criticism of new naming systems is the question of why companies don't simply use the same codenames. While it seems like a straightforward solution, the reality is that every company has a unique perspective on these groups, shaped by their specific data and telemetry. As Huntley puts it, "No one has perfect visibility." Companies are building their models and understanding, but there will always be gaps in knowledge about the vast and ever-changing landscape of cyber threats.

Conclusion

Google's new naming system for hacking groups is a welcome development in the world of cybersecurity. It simplifies the identification process, bringing much-needed clarity to an increasingly complex field. While challenges remain, particularly in tracking the ever-evolving nature of cybercriminal groups, initiatives like these are crucial steps towards a safer online environment. As we continue to navigate the digital realm, the importance of such efforts cannot be overstated.

Why Hacking Groups Get Codenames: Google's New Naming System Explained (2026)
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